What KPIs should a wrap shop track?

Track nine numbers every week: lead response time, quote win rate, average ticket, gross margin per job, install hours against quoted hours, material waste, booked bay days, days-to-paid with open receivables, and new reviews. A few have published benchmarks: firms that answered a lead within an hour were nearly seven times as likely to qualify it as firms that waited an hour longer, Canadian sign makers averaged a 52.1% gross margin in 2024, US small businesses waited 29.3 days to be paid in mid-2026, and 74% of consumers only care about reviews from the last three months. For the rest, compare against your own trend.