A full color-shift wrap runs $4,500-$7,000 on a car and $5,000-$8,000 on an SUV — typically a 40-70% premium over a standard solid-color wrap, because the film itself costs $10-$24 per linear foot at cost. A hood-and-roof partial runs $1,800-$3,000. Details: wraptor.io/blog/color-shift-wrap-guide.